It is time to move from traditional IT to IT in the 21st century! Technological in nature, IT was geared towards serving known needs and adapting to external forces. The new IT is open in how it can be used. It is innovative, ahead of the business needs and proactively suggests solutions. It is agile and flexible, open and connected to the world. It exploits the immense amount of data exchanged on social networks to guide the marketing strategy, offers mobile services to support the user experience of the customer, and makes available anywhere and anytime the information and the service provided by the company. It is also a source of savings for those companies that wish to win 1-2 points of profitability by migrating to the cloud (according to the first observed effects).
There are still many "Digital Americas" to be discovered by explorers who want to believe that another model exists. And the companies that are emerging as leaders in their markets are those that have made innovation their corporate culture. All their employees are encouraged to be creative, whatever their field of activity. But to get to this stage remains difficult. Traditional CIOs are doomed to no longer satisfy the business managers. The “Business” has already begun to deal directly with external suppliers in order to meet their requirements. They cheerfully bypass the CIO and soon will eliminate the CIO budget while looking elsewhere for more flexibility for themselves and their employees. The salespeople of cloud services have understood this trend: they are now offering their services directly to the business managers.
The parallel information system that thus will emerge, the "shadow IT", represents a significant business risk. Indeed, if not the CIO, who else can guarantee the security and integrity of the data? The second risk is losing competitiveness by staying with outdated models. Change is no longer simply an option, it is a condition of survival.
The race for technology to meet the business challenges is ending. We have arrived at the end of a model. It is only by restating the question and thinking in terms of business models that IT will be able to find its place in the chain of value creation.